Sean Buckley from Ultra Tune responds to critics of the Mike Tyson ad

From www.news.com.au 

A NEW ad being beamed into homes across the country during the Australian Open has been criticised for being “sexist” and “implying women are completely stupid”.

The 45-second commercial for Ultra Tune is so controversial, even its star boxing legend Mike Tyson has admitted it’s “a little bit sexist”.

But despite all this, the car service giant’s executive chairman Sean Buckley has defended the skit. In fact, he says, he’s had mostly positive feedback.

“There’s no sexism in the ad,” Mr Buckley told news.com.au.

“Is it sexism that the head (ambassador) of David Jones is Megan Gale? Is it sexism that Jennifer Hawkins is the brand ambassador for Myer? Is it sexism that Victoria’s Secret has supermodels?

“We get targeted because we put some attractive girls in a commercial and we’re sexist. Why single us out? Because we’re a male oriented car servicing company doing something a little bit different.”

Mike Tyson Ultra Tune 1

Mr Buckley conceded there had been some complaints about Tyson’s background, but said there had been “no complaints of sexism at all” made officially about the ad.

He said commentary about sexism came only from a “vocal minority”.

“A lot of the feedback we’re getting is that people are getting sick of this vocal minority standing up and trying to pretend they represent all the women around the world. This vocal minority trying to control the group is a minority group,” he said.

Mr Buckley said the ad, and all had been run by the Advertising Standards Bureau and granted prime time viewing spots on free to air television with PG rating Australia-Wide.

For more visit http://www.news.com.au/sport/sports-life/ultra-tune-defends-sexist-mike-tyson-ad/news-story/fcb7c497a760a2fa4dc5bb9a57f8650a