Ultra Tune – An Industry Leader

Today considered an industry leader in its technical field, Ultra Tune employs specialist personnel from a range of disciplines to provide first class back-up and support to franchise owners. Sean Buckley says that the company’s technical and training staff are highly qualified – some having previously owned and operated or managed an Ultra Tune franchise. They are constantly being updated and instructed on the latest technical innovations and procedures.

Sean says being denied access to vehicle manufacturer repair and servicing data has caused problems for Ultra Tune in the past, but he is optimistic about the future following the success of the Australian Automotive Aftermarket Association’s Right to Repair campaign. “We need access to all the data that manufacturers have so we can service the cars properly – a task that is becoming increasingly difficult as cars become more high-tech. These days, they’re essentially computers on wheels,” he explains.

“As a result, the art of mechanical repair has changed dramatically – the old way of playing around with an engine until we find a solution is long gone. Today, you find the faulty part, take it out, replace it with a new one and away you go. The margin for doing the repair work is limited to the number of hours it takes you to do it.”

“The art of mechanical repair has changed dramatically – the old way of playing around with an engine until we find a solution is long gone.”

Sean says Ultra Tune’s customer support IT platform already services more than 1,500 customers daily, providing immediate access to the customer’s data and demographics, as it pertains to their vehicle’s service history.

Read more from Sean Buckley talking to CEO Magazine